About us

Digital Area

Digital Area, a member of Bank of Georgia Group PLC, set a goal to digitize traditional business processes and improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with our products. Our ecosystem rests on five main business verticals:

  • e-commerce
  • q-commerce
  • SaaS – point-of-sale
  • lifestyle

extra.ge is a leading e-commerce marketplace in Georgia, with over 700 merchants and 120,000+ products supporting B2C sales by providing integrated payment systems and a convenient digital shopping experience. In 2021, extra.ge redesigned its website and mobile app to improve customer experiences and end-to-end journeys, which is reflected in its NPS* of 84 by the end of 2021.

Optimo is an inventory and sales management system for traditional retail and e-commerce businesses. Optimo’s cutting edge POS solution with integrated software enables businesses to easily manage sales and inventory, access data and insights on sales transactions, inventory, revenues, anytime and anywhere, to make timely decisions with relevant information at hand.

Biletebi.ge is a first ticketing platform in Georgia that provides ticket sales and distribution services for events such as concerts, sports events, theater productions, and other live entertainment experiences. The company was founded in 2008 and has since become well-known ticketing platform in Georgia.

Biletebi.ge allows event organizers to sell tickets for their events and provides a platform for consumers to purchase those tickets. The platform operates both online and through its mobile app, offering a convenient way for people to browse and buy tickets for a wide range of events.

We launched the 500 Georgia Acceleration programme in 2020 in partnership with 500 Global and Georgia’s Innovation and Technology Agency (GITA), to help accelerate the development of Georgian and international early stage startups operating in the region. During 2020 and 2021, 28 companies from 11 different business verticals completed the programme, and joined our Digital Area ecosystem. 

500 Georgia Portfolio

A one-stop shop for all e-commerce related online payments in CIS countries

WeGoTrip offers self-guided tours and tickets in one app

An intelligent on-demand logistics platform

Kernel offers simple financial tools for non-financial small business owners

A car repair outsourcing platform

Using IIoT and Predictive Analytics to help greenhouse farmers grow more and better

A fashion shopping marketplace

An international vehicle auctions marketplace

A smart browser for productive people

Tripsider is a marketplace for multi-day small group tours with free independent guides

A multichannel customer engagement software solution.

An intelligent employee referral platform

A cloud-based Hospitality Management Solution for Hotels, Hostels & Aparthotels

A natural language training tool for chatbots and virtual assistant

A branding platform to build online brand guidelines

B2C.GE is an AI-based e-commerce solution